Innovation as a Change Driver

Israel Tech Talk over Steak with Hillel Fuld

The Ethics of AI

Building technology that benefits people and society.

Humans are intrinsically wired to resist technology. As author Calestous Jumaexplained, technology has for hundreds of years introduced tension between the need for innovation and the pressure to maintain continuity and social order.

The very debates and concerns surrounding artificial intelligence, robotics, gene editing and others mirror the interpersonal and economic rationale that guided resistance to the printing press, farm mechanization, electricity and automobiles.

Despite centuries of protest, history has long proved that the majority of technologies initially refuted evolve into many of the world’s most consequential innovations. Those once feared as eliminating jobs or lessening human intellect result in the exact opposite. As Juma explained, technologists and consumers alike scoffed at the introduction of the cellphone, fairly noting that early models did little to augment our humanity. As we now know, cellphones are not only a tool for communication, but a global conduit for banking, education, medicine, transportation, social engagement and more.

Rethinking our association with AI

Public association with AI is mainly driven by Hollywood thanks to decades of films about an array of robots with mixed intentions. Films like Metropolis (1929), Starwars (1977), Terminator (1984), Short Circuit (1986), iRobot (2004), Wall-e (2008) and Ex Machina (2014).

However, billions of people around the world interact with AI on a daily basis through their phones and computers. AI powers the technology behind maps and search engines (Google), voice controls (Apple, Tencent), social networks (Facebook, Twitter), eCommerce (Amazon) and financial services companies (Visa, Stripe). These companies build products that millions of people use, which rely heavily on machine learning, natural language processing, computer vision and other components of AI.

Like the evolution of the cellphone, we need to expand our lens of understanding the true, beneficial potential of AI

This means using technology to lessen poverty, improve nutrition, eradicate diseases like cancer, stop or reverse climate change and, very importantly but most often forgotten, the more equal and fair distribution of resources and human rights.

The foundation for the Singularity

Individuals are understandably concerned given that experts can’t agree about whether AI will benefit or harm society. Some predict the Singularity in 20 years given Moore’s Law, while others predict 1000 years. The latter claim that Moore’s Law has physical constraints (i.e. silicon instability and limitations in size and layout). Still, others claim that the post-silicon era will start in about 10 to 15 years, replaced by optical, quantum, DNA, protein or other forms of technologies that will introduce the next level of computing powering the infrastructure of AI.

Regardless, we must be actively involved as we create and lay the foundation for good actions later. Like a child, if we miss out on educating and training AI now in proper, so understanding the matter of respect among humans, our environment and any living being, of inclusion and diversity in moral and free will, and of phasing consequences upon any action taken, we will have difficulties compensating for that as time progresses. One the one hand efforts like Teaching AI Systems to Behave Themselvesare an initial attempt as well as attempts to Democratizing AI Research and Development.

On the other hand, the past two decades since IBM Research’s Deep Blue in 1997 started with challenges beating humans in chess, followed by others such as Google’s Deep Mind beating humans in Go, beating humans in Poker, then in Civilization, now beating humans in Dota 2. I certainly can understand the challenge from a science perspective behind it, though I’m sure that if I’d teach and even more specifically train my own children constantly on how to beat humans, I can guess the outcome in the long term.

Any current attempt feels like any AI gets specifically trained to understand the weaknesses of humans and identify ways to beat them, not how to help them understanding the matter better or how to make use of it in an augmented way

Two key steps to applying ethical principles and moral values to AI:

  1. Involve and educate all the sectors of the society
  2. Define a unified set of values and principles that will guide the further development of AI

Active Involvement & Education

As Jaan Tallinn (co-founder of Skype and Kazaa, Deep Mind investor and founder of the Future of Life Institute) explained, “The time to plot a global trajectory is now, crucially that the trajectory planning is globally transparent and fair to engage as everyone.”

This is important given a discrepancy in expectations and methods that result from varied developer and public- and private-sector interests. Transparency is key to addressing such discrepancies.

I strongly believe that we must get as many people as possible educated and enabled on the AI technologies. This stands as the vision of City.AI, an organisation I co-founded to bring together not only industry peers, but even more with practitioners from many backgrounds (tech, science, product, business, investment, and more). Those come from regions and cultures around the world with the goal of sharing lessons learned applying AI, collaborating on current technical and ethical challenges putting AI into production and providing many different practical and ethical viewpoints on the way developing AI further.

Early efforts to inform and educate these constituencies are promising. This includes performing and supporting research studies, publicizing materials on AI and providing open source information and technology.

These organizations create awareness and ensure proper management of the challenge by increasing transparency in their development of the technology.

Unified Set of Principles & Values

An initial step in defining a unified set of principles developing AI further has been achieved at the Asilomar Conference 2017. A group within the Future of Life Institute came up with 23 AI principles in the areas of research issues, ethics and values and longer-term issues. All of those are relevant and provide a framework to act upon based on the area AI gets developed and applied.

In essence it’s about 2 things:

1)   democratizing AI by educating as many people as possible about the impact and reality of AI technologies

2)   sharing the prosperity created with AI. This means prioritizing practices to solve the world’s most pressing challenges (see the UNB’s 17 Sustainable Development Goals) including poverty, hunger and health

This also means defining “Good AI” (#AI4Good) as AI built with virtue – machines with morality. Therefore, a collaboration among the biggest names in AI technology: Amazon, Apple, DeepMind, Google, Facebook, IBM, and Microsoft have come together forming the Partnership on AI to Benefit People and Society. The organization’s eight tenets aim to guide the development of AI towards virtuosity and ensure AI benefits and empowers as many people as possible, without ulterior motives, so not simply for profit in order to give us a reason to believe that AI is good.

We need experts like Elon Musk, Stephen Hawking and others to help reinforce this notion and make sure we maintain zero-tolerance for AI’s use as a weapon.


Machines will reflect the values and principles of its creators and trainers. They will act based on the goals that they have been set up for

Therefore I agree with Harvard’s Beth Altringer, who calls for an ethical design principle for all who develop and apply AI. It won’t ensure the concrete ethical values, but it would ensure to limit the harm undirected intelligence could cause and push the move into beneficial AI. Therefore, as practitioners applying and developing AI, we should always answer the following:

  • What is really desirable about it?
  • For whom is it desirable?
  • For whom is it not desirable?

An AI-led future is as inevitable as that of electricity and farm mechanization. Generating fear and reluctance against AI is the contrary of what we can do, determining the fundamental cornerstones of our future society need to be our key priority. I encourage everyone to study the impact of AI and contribute to ethical development and implementation. Until then, we must adapt and embrace a new world of opportunities as enabled through technology.


PS: Let’s discuss further at the applied #AI conference WorldSummit.AI in Amsterdam this October!

The rise of corporate VCs: If you can’t beat them, join them?

No. 143

Looking for Founders of 100-year companies

CoFounder Magazine Interview with Tarmo Viki from early 2017

The State of #AI


The Rise of AI in the Modern World

For decades, humanity envisioned and dreamed of a technology-enabled future. One with autonomous transportation, flying vehicles, a clean and safe environment and a healthy, extended life.

Today, more than 60 years after John McCarthy coined the term “artificial intelligence” to describe the science and engineering of making machines intelligent, and after surviving two so-called “AI winters,” recent advancements suggest that the once-distant future of our dreams is becoming a reality.

Our dreams, however, only scratched the surface of what we now believe will be possible throughout the coming years.

In recent years, AI bested its human counterpart in the most strategic of games, including Jeopardy and Go. Just recently, AI has acquired the skill to handle mis-information and incomplete information by winning against world-class poker players in a Texas’hold’em contest. Although Artificial General Intelligence (machines that compare to or surpass the human mind) still belongs in the distant future, researchers believe that machines are gradually approaching human levels when performing “simple” (tasks that are simple for humans, not machines) tasks, such as understanding naturally spoken language or evaluating unknown, new situations (in non predictable environments).

In fact, one of the most common applications of AI today is speech recognition. Personal virtual assistants like Alexa, Siri, Cortana and Google Assistant can understand speech and respond to it accordingly. The biggest breakthrough in speech recognition thus far has come from IBM, which has managed to reduce the error rate in conversational speech recognition to 5.5% (relative to the human error rate is of 5.1%).

Other existing AI applications include predictive technologies found in early self-driving cars and search engines. Companies such as Netflix and Pandora are also using AI to improve content recommendations.

Core Paradigms

If an AI-future is inevitable, then we must identify and study the paradigms of applying AI in the coming years.

It’s realistic to envision an AI-human hybrid that increases our mental skills and masters scientific challenges. This hybrid may also extend to combining our bodies with artificial devices that enable us to improve our physical or cognitive abilities.

Despite countless advancements, machines still lack the ability to process deep emotional intelligence. In response, much research is being conducted and time spent training AI to read a user’s emotional needs. Although these machines cannot fully understand emotion, businesses are now implementing cognitive technology tools in the form of bots and virtual agents to handle customer questions. These technologies can detect various emotions and develop customized responses to offer more empathetic feedback and support. We have finally reached a point where humans and machines can build engaging relationships, thus allowing businesses to provide more personalized services through AI.

This is the starting point for the three core paradigms that will shape the applications of AI technology in the coming years.

Conversational AI

The internet enables us to connect, share and engage without time, location or other physical constraints. And now, bots are poised to change humankind’s favorite communication technology: messaging apps. However, while conversational interfaces allow us to engage chatbots, the technology still lacks the broad understanding of individual conversational context to create a meaningful and valuable interaction with the user.

However, Gartner predicts that conversational AI, when used properly with visual solutions and UX, will supersede today’s cloud and mobile-first paradigm by 2021.

Although conversational AI is primarily deployed in customer- or user-facing applications, I expect a much bigger use in bot-to-bot communication across business applications throughout the next 2 to 3 years. This type of bot will result in a true personal assistant.

Bot-to-bot communication will be the most used form of interaction involving bots. It will extract the real value from these systems, providing access to information sets that couldn’t be provided by user-facing interactions, and even less by competitive services at scale in the past.


Mass individualization will change the way products are made. New offerings will automatically be created based on an individual’s current and future needs. Web applications will serve and produce specific items on the fly, via bot-to-bot communication and real-time customer engagement. This trend will lead us to a world where machines are deeply integrated into our everyday lives.

How? Mass individualization is poised to take over today’s mode of mass standardization,and enable entrepreneurs and product managers to build offerings around each user’s personal context. This will include factors such as their behavior, attitude, goals and needs — all understood via conversational (message-based) applications, buying and browsing history, geography and much more.

Early progress in content and e-commerce will push the digitization of industries to new heights thanks to its ability to transfer complex processes and engagement models that usually require a large amount of service. High-cost, repetitive processes are poised for disruption, such as accounting and legal advice. AI will help professional augment their work, acomodate the customized needs of more customers and introduce entirely new business processes that increase efficiency and productivity.

AI-Enabled Convergence

By definition, technological convergence is the tendency that different technological systems will evolve towards performing similar tasks. New technologies take over to perform the same task but in a more advanced manner.

AI-enabled convergence means that AI-based technologies are embedded in all new systems which provide smart, context-aware and pro-active products and services that can engage with humans in a more natural and smarter way. These systems can either be based purely on software applications or on robotics that engage with us physically.

AI will be used together with enabling technologies such as Blockchain, a distributed but controlled network of billions of systems connecting and interacting with each other. Or IoT, which allows systems to collect, send and receive information about a product or device’s environment, condition and performance. It will also be used with other technologies like VR/AR, 3D printing, autonomous robotics, renewable energy sources and advanced genomics like Next Generation Sequencing (NGS). The results will transform entire industries, our everyday lives and our socioeconomic existence.


These three core paradigms are going to shape the way we make, use and engage with machines in the next few years — and more advancements are expected soon.

These paradigms will guide society in handles our corporate, consumer and individual relationships with technology.

For now, we must seek new opportunities while remaining diligent in how we train AI. New systems will only be as responsible as they’re trained to be. As we continuously seek to develop intelligence AI, we hope that it will ultimately provide society with the tools that make everyday life easier, and the world operate a lot better.

Experts@IoT: Christoph Auer-Welsbach, Partner IBM Ventures


AI, a Converging Technology @Webit 2017

How a Super Computer Shapes new Boundaries: IBM Watson @START Summit 2017